I got an email yesterday that is either funny or not funny at all…I am pretty sure that I am not the intended target market for this product.

Here’s the subject line of the email: “You may qualify for an electric wheelchair at little or no cost.”

Here’s the body of the email:

orbit

There are two things wrong with this ad:

  1. I am not the right target market (at least I hope I’m not…maybe they know something I don’t know?). I have no idea how they got my email address…first time something like this has come to my inbox.
  2. Ed McMahon passed away over a month ago (June 23rd to be exact). Is he really the spokesperson you want for the actual intended target market? you’d think you wouldn’t want that kind of reminder going out in your marketing campaign. I’m just sayin’.

This did serve as a reminder for me that we need to ensure that our message is reaching the intended market in a way that they will understand and relate to. Otherwise we simply miss the mark and go unheard..right into the recycle bin like this email is headed towards.